1. Create a business Page, not a personal profile.
First thing’s first: You need to create a business Page — not a personal profile — to represent your brand. Pages look similar to personal profiles, but they include unique tools for businesses, brands, and organizations. Your fans can Like your Page to see updates from you in their News Feeds, which is something they can’t do for personal profiles.
Not only will this maximize Facebook’s business potential for you, but it’s actually against Facebook’s Terms of Service to use a personal account to represent something other than that person, like a business. If you’ve already created a profile for your business, you’ll want to convert it into a business Page, which you can learn how to do easily here.
Setting up a page is simple. Just visit this page and follow the step-by-step setup instructions.
2. Claim your Page’s vanity Jasa Like Facebook URL.
Once you’ve created your business Page, it’ll get a randomly assigned number and URL, like facebook.com/pages/yourbusiness/123456789. To make your Page more shareable and easier to find, you’ll want to create a recognizable vanity URL (e.g., http://www.facebook.com/hubspot).
To create a vanity URL, visit this page, then follow the instructions.
3. Add a great cover photo.
Facebook’s page design lets you feature a 851 x 315 pixel cover photo at the top of your business Page. You’ll want to optimize that cover photo to capture the attention of new visitors, encourage them to explore and learn more, and provide an effective mobile experience — all the while ensuring you’re following Facebook’s Page Guidelines.
Learn all about do’s and don’ts for your Facebook cover photo in this blog post.
Also Read : Benefits of Indirect SEO for Guest Posting
Here are some more awesome examples of business Page cover photos to get your creative juices flowing.
4. Add a recognizable profile picture.
Pick a profile picture that will be easy for visitors to recognize — like your company logo, or a headshot of yourself if you’re a solopreneur or consultant. Being recognizable is important for getting found and Liked, especially in Facebook Search. Your profile image is pictured at the top of your Facebook Page and is also the thumbnail image that gets displayed next to all your Facebook Page updates, so choose wisely.
When choosing a photo, keep in mind that Facebook requires your profile picture dimensions to be 180 pixels by 180 pixels (even though the image will display as 160 pixels by 160 pixels on desktop computers).
5. Optimize your “About” section — especially the preview.
Your “About” section is one of the first places people will look when they arrive on your Page. A preview of it is located on the left-hand side of your page beneath your profile picture, and people can also navigate to the full section by clicking on the “About” tab at the top of your page.
Be sure to optimize the preview section on the left side of your page with brief yet descriptive copy to give visitors a sense of what your Page and your business is about before they decide to Like you. This copy will get pulled from the “Short Description” you provide within your full “About” tab.